NATURAL PRODUCT EXPO EAST

Krista Morgan is cofounder and CEO of P2Binvestor (p2bi.com), a marketplace lender that provides crowdsourced, asset-secured working capital to growth companies in natural foods and other consumer packaged goods, personnel services, manufacturing, technology, and professional services. In the last 4 years, Morgan has grown P2Binvestor into a multimillion-dollar company, a thriving online marketplace, and one of the few tech-enabled commercial lenders that can underwrite and fund million-dollar lines of credit in a few days. In addition to running a financial technology startup, she is the cohost of the Women Who Startup Radio (a popular podcast), an ardent mentor to other women entrepreneurs, and a trusted leader who speaks regularly on business finance, fundraising, the importance of diversity in building great teams, and scaling a startup.