NATURAL PRODUCT EXPO EAST

Michael Movitz has more than 27 years’ experience in the conscious and premium products industry. Michael’s tenure includes working with an independent natural products retailer, a natural products broker, the natural products division of the JM Smucker Company, and 16 years with SPINS, the leading provider of retail consumer insights, analytics and consulting for the Natural, Organic and Specialty Products Industry. Michael has held senior executive roles from strategic business development, sales, and sales operations, to service management & marketing, and intellectual property asset development. Leveraging his industry knowledge and network, Michael formed The Movitz Group in 2016 to create a source for strategic advocacy - an authentic voice designed to foster the relationship between enterprise and humanity, driving the simultaneous progress of both as complements to each other. Michael’s work now is focused on supporting two key pillars of the industry: first, helping brands fully define and integrate their purpose into all dimensions of their business, and effectively expressing that purpose to reflect who the brand is and the values it stands for. Second, facilitating the flow of smart capital to support the industry’s growth and the lives of the people behind it, by connecting brands & investors, and supporting investor market due diligence in this space. Michael’s work is infused with thought leadership through the lens of the natural products industry, facts, and bold recommendations with conviction, inspiration and a touch of heart & soul. Michael earned his degree from the University of Southern California School of Business Entrepreneur Program.