NATURAL PRODUCT EXPO EAST

Michelle Zerbib started working in the New Hope Standards Department nearly 15 years ago as a Publishing Standards Coordinator. She is now the Standards Director where she oversees the compliance program for Natural Products Expos as well as for advertisements within the New Hope Network print and digital portfolio. She has a Master’s of Science in Nutrition from Bastyr University and a B.S. in Healthcare Management from the University of Alabama. Before becoming a professional label reader, Michelle conducted consumer interviews (aka collected qualitative data) for a national research company which in turn would assist companies in the development/improvement and marketing of consumer health and wellness products. She believes her passion and complete commitment to educating and collaborating with current clients on adhering to the regulations makes an impactful difference within the healthy lifestyle industry and ensures the highest level of quality and integrity of the Natural Products Expo events. Michelle’s other full time dedication is raising her 8 year-old son and 10 year-old daughter and assisting her husband in coaching and empowering others to create healthy, purposeful lives. For their next lifetimes, she and her daughter want to come back as cats, preferably tigers. If not cats, definitely singers.