NATURAL PRODUCT EXPO EAST

What truly defines influence? Powerful partnerships across the industry are reimagining the relationship between brands and their promoters. In this session, we'll explore the emergent shift in targeted and authentic marketing through influence and examine the mechanics of modern collaboration.

Topics we'll discuss:

How to create a symbiotic relationship with influencers and brands How to sync content calendars, expectations and workflow across influencers and brands Why a brand might choose to partner with an influencer and vice-versa Outside the box and non-traditional influencer campaigns to boost your brand and mission The business case for utilizing authentic and targetedinfluencer marketing to develop stronger relationships with consumers

Join us for this lively, moderated discussion with top influencers and brands in the natural and organic products space.