Friday, September 15, 2:00 PM - 3:15 PM
Promoting Your Plants: How To Successfully Market Plant-Based Products to Consumers
Hilton, Holiday Ballroom 1
Plant-based foods are finding enormous success with consumers, with many reasons contributing to this success. Join us for a lively discussion in which we'll dig into the best ways to educate and connect with consumers about eating plant-based products.
We'll discuss topics such as:
Best practices in merchandising, promoting, and advocating for plant-based products at retail The messaging and language that is most effective for brands communicating with consumers Demographics of consumers shopping for plant-based products The audiences being engaged effectively/ineffectively by brands selling plant-based products Brand promotions most successful with consumers How influencers can help brands effective engage with and educate consumers about plant-based eating and productsRelevant New Hope Content
"How to veg out for plant-powered customers"
"How to veg out for plant-powered customers"
Speakers
The Vegan Way: 21 Days to a Happier, Healthier, Plant-Based Lifestyle That Will Transform Your Home, Your Diet, and YouJackie DayAuthor